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I'm not talking about production costs or relative prices of paper books and e-books. I'm talking about expanding the customer base by setting the price low enough to entice people who already own the book in paper to buy it again digitally.
These Victoria Holt books are 40-50 years old, they are not literary classics, the author is deceased so there are no new releases that remind readers of the backlist--but there is potentially a big audience of people like me who devoured these books year after year and now would like to have them on their newfangled e-readers--but not enough to spend $10 apiece. Most new e-book versions of mass-market paperbacks seem to be around $7 or $8--why should these old books cost so much more?
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