Quote:
Originally Posted by murraypaul
Because you aren't selling in enough volume to cover your fixed costs and development?
Because you want to be more than an irrelevant bit player?
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And lowering you price will cover you fixed costs and development how? If you aren't covering those costs, RAISE your price, IF you are selling all you are making. Or make more and increase volume. At which point, you may consider lowering the price to increase volume.
But if you have a fixed supply, you CANNOT INCREASE VOLUME.