It is advantageous to the company....
They want us tied in to one particular place, Amazon for example,
will be on a massive win win, as customers buy all their digital media
from books, to movies, games, music and apps from them, saving Amazon
on delivery costs as its downloaded. Then make more by having the customer buy
anything and everything else they sell because of the "free" prime membership.
There are a lot of normal users, that see nothing wrong with being tied in, and probably consider it useful and easy to have everything in one place. For the rest of us who value competition and market forces and choice, well we can root and hack and spend our money wisely ;0
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