Never mind the fonts
Kindle, Sony, Nook whatever have done one thing right, and that's to make the standard font readable.
If it's the publishers intent, they can embed any kind of font they like, right there in the ebook.
When you buy any kind of book, you get exactly what the publisher wants you to get. If they want you to get a fancy font, they'll give it to you. If they neglect to define a specific, fancy font in their ebook, they are assuming your ereader will render thier content in a readable fashion.
If font-fetishism is your thing, maybe you'll get blast out of this:
Go to your local bookstore, have a salesperson find you a book, and say:
"I'd really like to buy this book, but could I have one with a sans serif font?"
Slack jaw!
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