Quote:
Originally Posted by Pinecone
Do you know why they are limited? Is it all they want to buy or how many eInk will sell them?
Either way, Sony is selling all the readers they make. AT THEIR PRICE.
Basic business, if you sell all your product at your price, why lower your price?
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If you've had to reduce production because of slipping sales. In 2009, Sony sold 1.1 million Readers, in 2010, they sold 800,000. (For 2011, they've refused to give any numbers) Would you rather make 1.1mil items, and have 300k sitting on shelves, or make 800k and sell all 800k? This way, you're not over producing and can say you're selling out. It's basic Hand and Mouth production, make however many you need when you need it. If you end up needing more, you make more.
When ebook readers were hundreds of dollars, they were on par with most of their competition, and they had a head start, so their name was out there. Now, however, their competition has severely undercut them on price, . When I bought my reader, the Kindle was $289, and my 505 cost me $249.95, on sale from $299.95. If I had not got the sale price, $10 wasn't a big deal, since we're talking $300 here for either. However, this past year, Sony was selling the PRS-350 (cheapest model) for $179, and Kindle for $139. $40 at those prices is a huge difference. For the average person, they see that kindle is coming with wifi, and other things that the Sony didn't. Hmm, tough choice, pay less for Kindle or nook, and get more, or go with Sony.... Yeah right. And that is not even taking the Kindle Special offer into account at $114.