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Old 09-07-2011, 09:54 AM   #164
Hellmark
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Join Date: Jun 2009
Location: Foristell, Missouri, USA
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Quote:
Originally Posted by Pinecone View Post
The real point is, SOny has been selling all the readers they can make. Look in the Sony section for the threads on where to find a reader over the last year as they were out of stock for months.

Sony is limited to the production allowed by teh number of eInk screens they can source. So as long as they sell all they can make, why compete on price?

Now, if Sony were to develop their own screen and use that, then maybe they would want to compete on price, as they would not be volume limited.

But on the other hand, Ferrari, Aston, Bugatti, and others make a very nice living off a VERY small percentage of the world car market.
It isn't all the readers they can make, but rather all the readers they are making. Big difference. Yes, they're limited by how many they can buy, but as I said before to you, why would eInk give them temporary exclusivity on the pearl displays, but then limit the number of displays they could buy to a number lower than that of the competition. Supply isn't the problem, no matter how much you rant and rave about it.
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