Quote:
Originally Posted by fjtorres
Now, maybe Sony is happy with a 4% global market share.
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The real point is, SOny has been selling all the readers they can make. Look in the Sony section for the threads on where to find a reader over the last year as they were out of stock for months.
Sony is limited to the production allowed by teh number of eInk screens they can source. So as long as they sell all they can make, why compete on price?
Now, if Sony were to develop their own screen and use that, then maybe they would want to compete on price, as they would not be volume limited.
But on the other hand, Ferrari, Aston, Bugatti, and others make a very nice living off a VERY small percentage of the world car market.
