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It's generally a bad idea to declare war on improper nouns. War on drugs, war on poverty, war on terrorism, war on obesity (how's that working out for you?). So I don't have high hopes for war on piracy.
This is where the evil genius of Steve Jobs comes in. iPod, iPad, iPhone. They're trademarked names, so they're surely proper nouns, but they start with a lower case letter, so maybe not? The gods are confused, Apple reigns on.
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