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Meanwhile, general consumers on the periphery are just hearing "Nook Color... Nook Color... Nook Color..." and maybe getting the vague impression that smart people like the device. Even over on the B&N forums, the majority of users are running stock solely or primarily, and even many of those buying pre-made CM7 cards treat it as a novelty and continue buying books from B&N and reading them in the stock reader.
The majority of people picking up their NC at brick-and-mortar stores, however (Walmart, Staples, Best Buy & etc in addition to B&N), will never visit an internet forum, never hear of CM7, and continue playing Angry Birds and reading James Patterson by the path of least resistance: B&N's e-store.
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I would say that you credit the buzz about the hackability of the NC much more than I do as contributing to commercial success of the NC. You and I will have to agree to disagree on how much "openness" helped the NC. I think where we would agree that Amazon will take a completely different approach- one that the "openness'" folks won't like. We'll see who does better.