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I like the approach of software to find illegal copies and takedown of the sites better than restrictive DRM that keeps me from enjoying the ebook I bought on as many devices I want (smart phone, tablet, computer, etc). At least it is targeting the problem people, not the innocent readers you want to buy more of your ebooks.
Piracy is definitely a problem. I purchased a print book, "Canon T1i/500D from Snapshots to Great Shots" to help me learn how to take better pictures. Love the book, but usually don't haul it with me when I am out taking pictures. So I wanted an ebook version to put on my iPhone which I always have with me.
Searched the title and #1 and #3 results were pirate sites. Someone less knowledgeable or less honest would have just downloaded it and paid nothing.
As it turned out, I felt the ebook was too high, so I purchased a similar topic ebook from O'Reilly thinking that a second perspective would be useful.
No, I don't believe EVERY pirated ebook is a lost sale, but a good chunk are. When the pirated versions show up higher in the search results than the real book, we have a problem.
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