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I also just purchased a Kindle 3, my first eBook reader. I did so knowing a new generation of Kindles is coming Real Soon Now, and after having checked out the Nooks. Here's my reasoning:
Really, I've been waiting and waiting for the perfect eBook reader, and it hasn't arrived yet. I realized I'm looking for a powerful full-power tablet computer with an awesome UI that's light and rugged; as soon as I articulated that to myself, I realized I didn't want to wait long enough for such a device to be released. Wanting to stop wasting money on tree-killing books my wife won't let me keep around when read, I decided to buy something that's out there now.
I already have a powerful notebook computer that can read eBooks, and a terrific smartphone that can read eBooks, but what I wanted was something easy on the eyes (e.g. no radiation, hi res--e.g. e-ink) and light.
I liked the Nook's touch screen, but (perhaps without good reason) I pictured myself regularly accidentally touching the screen and turning the page, going home, etc. This caused me to reconsider the Kindle with all its buttons (I hate buttons), and I learned that the buttons at least were well-engineered and manufactured and the device was solid.
I considered where I'd be buying eBooks. I have a predisposition for liking Amazon, as I admire the way they pioneered the industry and have been happy with their service up until now. I found nothing wrong with B&N, but nothing to pull me away from Amazon, either. Given that free software such as Calibre allows one to convert from any format to any format, I decided to stick with Amazon.
Then I realized I could pay for the Kindle with my American Express points, and the trigger was pulled.
My feeling after going through the process was I probably would have been just as happy (or just as unhappy) with the Nook, and I'm not expecting the new device Amazon comes out with soon to be the same e-ink light reader I'm buying now.
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