Quote:
Originally Posted by travfar
If you read that article. It clearly says that this device's name is "Amazon Kindle". So based on Amazon's branding strategy, it will be marketed as an Ereader. Afterall, far more people use the Kindle app on iPhones, Touches, iPads, Androids, etc, etc than have Kindles. I am one of those since I find it far more soothing on the eyes to use an iPhone as an ereader than the sandpaper called e-ink. But I endure it for the KSO offers and the free global internet. I only hope this new devices carries on with those once the 3G version comes out.
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I'm aware that it will be called the Kindle, I wasn't expecting anything else. I also realize they will market the e-reading function of the device, but I doubt it will be their primary focus in their advertisements. The Kindle name will give it name recognition, but hardly means it will be marketed as an e-reader. It will be much more advantageous if they market it as a multi-function/media device to compliment their app store, music store, cloud service, kindle app, etc...
If anyone is worried or hoping this is going to end up replacing the e-ink Kindles, I doubt it. Amazon will keep selling Kindles because it makes them money, period. Not only are they currently the market leader, but the Kindle is one of the best selling devices on Amazon. As for the tablet, I don't think they will be making much money off every device sold. I think the strategy here is to offer yet another way for people to use their services and to make money off the content.