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carpetmojo,
don't get your knickers in a twist. Australia isn't the world's largest book market. It is completely reasonable for Sony to concentrate on other markets first. Apart from that there are other uses for Wi-Fi, even though I personally don't see Wi-Fi as important for an ebook reader anyway.
It isn't even established that you cannot use the functionality with other shops, though.
BTW, which other shops than Amazon's own can you use with the Kindle via Wi-Fi?
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