The problem is that the flood we just had makes it harder for users to see other new messages as they get pushed way down the list. It meant that we had to either mark the forum read or display each message and then when a lot of the threads were added to, we had to do it again. Sure, I don't mind single threads per book. But not if it's done in a way that causes a flood. I don't see any issue with using a thread for free eBooks based on reader/store/etc. But make it consistent and that way a flood won't be an issue at all.
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