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The UK sony.co.uk site lists 3 e-reader products starting from £120, and that lower price is for the old PRS-300, though the 300 (£120), 350 (£149) and 650 (£199) are all shown as temporarily unavailable.
When the Dutch retailer bol.com accidentally posted pricing details, it was €165, with corresponds to about £150 (or slightly less).
The US price of $149 equates to about £95, but I seriously doubt they would price it anywhere near that in the UK. I expect to see a $1 = £1 exchange rate for a price of £149-ish.
They'd have to be mad to price it anywhere near £200, given long-standing Kindle 3 prices.
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