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Originally Posted by JeremyR
Amazon might not be fighting Apple, but Apple sure is fighting Amazon. And winning.
The iPad and the Agency pricing deal it forced was the first blow. A pretty major one. Thanks to pricing being the same, there is basically no reason to ever buy an e-book from Amazon any more (other than it being Amazon).
Amazon hasn't done anything to fight back. As I said, this move clearly shows they aren't even going to try, and just fight with B&N over Apple's scraps.
Indeed, all Amazon seems to be doing lately is reacting to moves other companies are making. Apple walloped them with the iPad, and B&N outflanked them with the Nook Color.
Yes, but for the most part, people are underwhelmed. A severely gimped and underpowered 7" tablet for the same price as a Nook Color isn't going to turn many heads, unless they are hardcore Amazon fans. Especially if the full sized one costs as much as an iPad and is much weaker...
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AS I said, Amazon is playing the long game. I think you are making the usual techie mistake of just comparing hardware specs and features. When it comes to tablets, you have to consider the ECOSYSTEM that its a part of. Amazon's ecosystem is far superior to that of B&N, which is why its tablet will be more attractive to the average consumer so long as it is close on features and price.
Compared with Apple, Amazon is offering a much cheaper tablet that is linked to an ecosystem that is many ways as good as Apple's (and in some ways better ). Its the combination of the great ecosystem and the lower price that Amazon is hoping that will be the big draw. You should understand that Amazon's chief goal here is not just hardware sales: it is using the HARDWARE to facilitate CONTENT sales. If Amazon ends up selling more content as a result of these tablets, Amazon wins