Quote:
Originally Posted by stonetools
As to Apple, this tablet was intended to get Amazon customers interested in getting movies, tv shows, video games, and apps from Amazon, so as to get them excited for when Amazon introduces its big brother next year. THAT's going to be Amazon's main weapon in it's attempt to break Apple's strangehold on the mobile video/games/ apps market
To use boxing parlance, the 7 incher is Amazon's left jab that sets things up for the big right cross aimed at Apple's chin next year 
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+1. Even for people who don't buy the 7" Kindle tablet, this will surely generate more consumer awareness than outright release of a 10-incher.