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Old 09-02-2011, 07:03 PM   #43
stonetools
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I don't see how this does anything for them. They've essentially ceded the fight against Apple. And it doesn't do much for them vs B&N, since it offers nothing a Nook Color doesn't (and I'm sure that will be much cheaper by the time this comes out).
Amazon was never in a fight with Apple. ANDROID FANS were in a fight with Apple .
As far as Amazon is concerned it will work with Apple when its in its self -interest to do so.
It will fight against Apple when its in its self-interest to do so.
It will ignore Apple when its in its self interest to do so (which is most of the time).
You' re right, though, that Amazon and Apple are on a collision course. Amazon is playing the long game here, though.

As B&N, the NC was eating Amazon's lunch when it came to magazines. According to all reports, women flocked in droves to the NC , not because they could root it, as per Android techies , but because it displayed magazines well and the price was right. The 7" Amazon tablet was intended to stop the rot.

As to Apple, this tablet was intended to get Amazon customers interested in getting movies, tv shows, video games, and apps from Amazon, so as to get them excited for when Amazon introduces its big brother next year. THAT's going to be Amazon's main weapon in it's attempt to break Apple's strangehold on the mobile video/games/ apps market

To use boxing parlance, the 7 incher is Amazon's left jab that sets things up for the big right cross aimed at Apple's chin next year
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