Quote:
Originally Posted by tubemonkey
Those are really two different markets with different expectations of what a tablet should do. For the most part, the average consumer would be quite happy with an inexpensive Nook Color-like tablet running Amazon's content. It'll never see enterprise use, nor will it need to do things like HDMI, PDF, navigation, shoot video, etc.
Looks like Amazon's strategy is to produce two tablets for two different markets: a 7" for the Nook Color crowd and a 10" for the iPad crowd. The main problem other makers have is thinking there's a one-size-fits-all tablet; and there isn't. Amazon realizes this and will exploit it just in time for the lucrative holiday season.
Amazon for the win this Christmas.
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I realize there are different markets. However, given the stranglehold the iPad has on the high-end, tablet manufacturers need to do something drastic in order to get their products into people's hands - and if they want to turn a profit at the same time, HP's firesale isn't the way to do it.
If I were a consumer reluctant to spend $500 on a tablet but wouldn't mind paying less than $300 to see how I'll like using one, then Amazon has a product for me. Once I've already bought apps, ebooks and videos for the platform, if I ever decide to upgrade, it's probably going to be a tablet that already works with my purchases and comes from a brand I trust. Guess what, more likely than not, Amazon will be my first choice for that..
Manufacturers need to create a buzz around their tablets and make them attractive enough that people would opt for their product instead of the iPad. Unfortunately, the only way to do that right now is price. Once they're already more established, people are more likely to stick with what they're already familiar with and like instead of having to switch to a different ecosystem and needing to buy a whole new set of apps, games, etc.