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Originally Posted by JeremyR
I don't see how this does anything for them. They've essentially ceded the fight against Apple.
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I don't think Amazon sees themselves in a fight with Apple-at least not with this move-this is a direct attack on the Nook Color.
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And it doesn't do much for them vs B&N, since it offers nothing a Nook Color doesn't (and I'm sure that will be much cheaper by the time this comes out).
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I think it potentially offers a lot more than the Nook Color-an already established ecosystem without rooting, millions of credit card accounts already, and a trusted brand name.
The rumored free Amazon Prime account would be the killer feature though, imho.