Quote:
Originally Posted by kjk
IDC said Sony sold 1.1 million eReader devices in 2009? That is pretty interesting. According to this article about eInk displays, the market has been tripling in size every year since 2006.
2011 projection: 27 million
2010: ~9 million
2009: ~3 million
That means Sony had over a third of the market before the Nook came in late 2009, and less than 9% a year later? Brutal. |
The 2009 number is an estimate from a digitimes report in summer 2010.
Another report I remember seeing around here had them at about a million and pocketbook at 900k.
The numbers I've seen for 2010 are around 12.4 million with 8m being Kindles. For the last 5 months of 2010, K3 was apparently moving 1 million a month.
Note that the 2011 projection of 27-30 million is eink reader displays; LCD devices like Nook Color and Pandigital, among others, are extra.
To see how fast this market has changed, consider that it took Sony 4 years to ramp up to 1 million per year. (Total global sales up to dec 2008 were 300k.
http://en.wikipedia.org/wiki/Sony_Reader)
B&N did it in one.
http://ceoutlook.com/2010/10/27/1-million-nooks-sold/
And then they sold another 2 million in 6 months.
http://news.cnet.com/8301-17938_105-20048052-1.html
So Nook has gone from zero to 4 million-plus per year in two years, and that's only selling to NorthAm. Since over half of Kindles are sold *outside* NA, you can see B&N is giving Amazon a good challenge. Sony? Not so much, alas.
Basically Sony lost all their market momentum with the switch to epub and the 700 & 600, which came just as Kindle exploded the market and let in hordes of mainstream readers.
Sony needs to sell a *lot* of T1s to get back in the game.