From Engadget
http://www.engadget.com/2011/08/31/s...inch-e-reader/
"Update: We now have confirmation that this reader is running on a heavily disguised Android (which is somewhat hinted by the buttons, anyway), so yeah, let the rooting begin!"
Wasn't there some debate in this forum by an author of a ereader blog saying that a competing blog that scooped this rumor is unworthy, untrustworthy, etc. ?
I guess that author has to eat crow