Not long ago I purchased a replacement screen for my old Sony reader. Finding a replacement was hell but I did find one from Sony's Canadian parts distributor. I got it for peanuts! About 2 days after it had been delivered I received many many calls from the parts supplier begging me to return it. When I refused they even resorted to threats! As it turns out, that screen was valued at well over $300.00 (well over the price of the reader at that time) and they had made a huge mistake. To sum up my long winded story, I think that Amazon sells the Kindles at cost or more than likely below cost in hope that they may recoup their expenditures and then some via book sales. (Think of inkjet ink replacements, loss leaders in retail stores etc). The prices of e-ink screens alone justifies this theory. I got a first rate product cheaply with a huge user base, good warranty service and it's not locked up. I can't complain whatsoever should Amazon not support epub as its a small price to fire up Calibre (free) and covert my files or load up Duokan and skip the conversion. Really....what's the big deal? Maybe they can send someone over to read it to me at bedtime