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I suspect women may choose the ereader, in my case a color nook because tablets cannot really replace your laptop and unless they can they are not worth the extra money. For light web and email my nook works well at less than 1/2 an ipad. For real work or situations requiring big screen, higher speed or keyboard a laptop is still far superior especially dollar for dollar. I am male by the way. I feel women tend to be more practial about tech and more likely to only spend for a known purpose and less likely to buy because its cool. They reserve their impulse money for other areas.
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