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Old 08-29-2011, 01:41 PM   #190
EatingPie
Blueberry!
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Posts: 888
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Join Date: Mar 2007
Device: Sony PRS-500 (RIP); PRS-600 (Good Riddance); PRS-505; PRS-650; PRS-350
A Tough Sell

Multiple posts on the plastic being cost related, but the current gen was hampered by cost. Sony users gladly pay the "Apple Tax" but see it from a new user's perspective.

The PRS350 is still available at Target online (link).

It prices at $179 USD. If you get the same page I did, at the bottom are related readers, including the Amazon Kindle, multiple larger display models priced at $139. I'm no Kindle user, but even I thought "no brainer, I'm picking the Kindle."

That's why it's a tough sell. Even a die-hard Sony fan, who loves his 350, decided on the Kindle when seeing prices side-by-side. Imagine the reaction new buyers have!

I'm sure that plastic saves a significant amount of money. It's a bummer, but inevitable. Really, I'm surprised if anyone new to e-Readers even considered a Sony after seeing the price difference.

-Pie

Last edited by EatingPie; 08-29-2011 at 01:43 PM.
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