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In the age of torrents, someone intent on ripping off a book can do better than renting it. This is also the age of the education industry ripping off students (i.e. there's no way to justify the prices charged for undergraduate textbooks except that you have a captive market at your mercy). When the price of rental looks like what you'd expect the price of purchase to be, then breaking DRM on rentals doesn't look so evil to the purchasers. Maybe this is a way for both sides to continue doing business without losing face.
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