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Old 08-26-2011, 08:14 AM   #32
Sil_liS
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Quote:
Originally Posted by kjk View Post
It helps to actually see the survey:
http://www.investorplace.com/2010/11...reader-market/

92% of Kindle owners were somewhat or very satisfied.
Quote:
Originally Posted by abookreader View Post
I think this is probably the survey she is talking about. Note that it doesn't seem to make any distinction at all that the iPAD is a tablet and not an eReader. 3/4 iPAD users were very satisfied with the device and a little over 1/2 of Kindle users. But when you group the top 2 categories together "Very Satisfied" and "Somewhat Satisfied" they are about neck and neck. Nearly everybody is satisfied and hardly anybody is unsatisfied with either device.
I did read the survey, but I'm still surprised by the result. I know that it can be interpreted as satisfaction with the device in general, but the title of the survey is "Impact of the Apple iPad vs. the Amazon Kindle on the e-Reader Market", so it should be related to ereader capabilities in the way in which the article from the OP implies. This would mean that the ipad owners that were interviewed were not random owners, but owners that also use it as an ereader.

And on the subject of "Very Satisfied" vs. "Somewhat Satisfied", I think that the "Somewhat Satisfied" one is better for the manufacturer in the long run, because there is a higher chance of the owner getting another device when better ones come on the market.
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