I bought my first dedicated e-reader at 28. My sister, at 19, just got her first e-reader.
Neither of my parents have one, but my grandmother received a Kindle from my aunt as a Mother's Day gift, so I'm thinking the data could possibly bear this out.
Part of the issue for younger demographics picking up dedicated e-reading devices is, I think, that many are more likely to save up a bit more money and get full-on tablets such as the Tab or the iPad rather than invest the smaller amount in an e-reader.
Then again, some of us are smart and just want to read a book.
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