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Originally Posted by elcreative
I didn't say it had the same costings as a physical item... but digital or physical - give it away = no money from the acquisition of the item...
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What has "no money from item" got to do with "lost sale?" By that logic, if someone buys a book for a friend, you lost a sale to the friend.
A sale is only "lost" when it was going to happen, but something (like a free copy) prevented it. If the sale wasn't going to happen, it doesn't matter whether a person acquired the object or not.
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give someone a freebie and they are not going to buy another one, why would they, they've got a free one...
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I have bought ebooks that I already had for free from a different store. (Not many, I admit.) When the prices are reasonable, I don't bother fretting about whether I've already got that book in digital form.
But mostly, yes. If they've got a free version, they're not going to buy one. THAT ONLY MATTERS IF THEY WERE GOING TO BUY ONE. If they weren't, the freebie might be an enticement to buy other books, but it's not a "lost" sale of itself.
You can't "lose" what you don't have.