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Originally Posted by Hellmark
The biggest problem is, so many people buy from where they get their reader from.
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Exactly! And with all the devices capable of reading ePubs, that's a lot of different stores—each with their own requirements, if they're even author-friendly at all.
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Kindle readers use Amazon (although not much choice)....
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Yes, I buy almost all my Kindle books from Amazon. I also purchase DRM-free .mobi books elsewhere. Kindle users are used to receiving their books instantly from Amazon, via wi-fi/3G, so many don't want to bother with side-loading .mobi/.prc via the USB cable, or they don't even know they can do that.
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In my experience, based on what I've heard from people, most people if they don't have a Kindle or a nook buy from Kobo, since they got to be a big ebook store before they rolled out their reader, and still have that going from them.
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There isn't much information on Kobo's website regarding direct e-book publishing there, but from what I've read they don't make it easy for authors! Some authors offer their book at Kobo through Smashwords, though. As I've said before, I am
not happy that Smashwords only accepts MS Word files, but that may be the most practical way to get the ePub into the various stores. < sigh >