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And the last dozen or so posts probably explain why authors only bother to upload to Amazon. You can create one version, deal with one company, and reach the majority of the customer base. (And before the wolf jumps up and down, when you take into account Kindles, iThings, Androids and so on, you are reaching a majority of the customer base)
To reach the rest? Well you can convert your already-written html into a Word doc and hopes it comes out of a black box conversion process back to html looking ok, or you can submit to multiple different stores, all with a slightly different process, and handle money coming in from all different quarters, dealing with the tax hassles and so on.
Is it any wonder people who are more interested in actually just writing a book would choose to stick with the simple process?
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