Thread: Apple + Agency Pubs Colluded on Price?
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Old 08-24-2011, 07:29 PM   #103
Fbone
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Quote:
Originally Posted by Elfwreck View Post
Certainly the sales of $1-$4 ebooks has climbed dramatically since Agency Pricing went into effect. One issue that needs consideration is how many $3 books were sold to someone who would've bought a $10 bestseller but decided that, at $14, they'd rather buy one or more indie books at the lower price.
Or who waited until the Agency lowered the price to $0.99 - $2.99. Recently the various Agency publishers lowered hundreds of prices to as low as $0.99 for a limited time. That set a precedent and we are now trained to wait for special sales/promos. Don't like the current price? Wait for the next sale. If the previous promotion was successful (profitable?), then there will be another one.

The agency 6 has all kinds of sales data and maybe, just maybe, they will find the pricing sweet spot very soon.
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