Personally, when I am reading, I prefer quiet. Music and other things actually distract me and prevent me from being immersed.
Not only that, but people read at different paces, so how would you have it to where the music switches at the appropriate times? Can't really do it by page turn, or risk spoiling what may be at the end of the page.
The New York Times article mentions:
Quote:
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In 2010 enhanced e-books with video and audio were all the rage...but sales for many enhanced e-books were dismal, and the books were often expensive to produce.
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However, if sales were dismal, how would that really be all the rage?