Quote:
Originally Posted by molman
I found the findings presented in a BBC series about mega brands (like Apple) and the neurological reactions of people (with regards to these brands) being like a religious experience rather revealing |
That piece was a illogical fluff of dandruff.
Quote:
|
The BBC had the researchers give an MRI to one (1) Apple enthusiast.
|
Quote:
They also neglected to mention that the Neurosense, the group whose researcher they interviewed, isn’t some non-profit. They’re a for-profit business that tries to sell clients on the idea that they can learn something from how the brain reacts to products.
Our company is a next generation consumer research enterprise. Using applied neuroscience to see inside the consumer’s mind, we provide leading marketers and public sector clients with accurate and actionable insights into their customer’s cognitive engagement and emotional impulses.
So, they have a vested interest in making people believe this stuff is true.
Almost like the heads of major religions.
|
His quip about having to be full of bangers and mash to even view the video is quite clever too:
http://www.macworld.com/article/1601...s_so_much.html