I ran across this website
How Harry Potters spell could help Sony change the ereader gameand thought it was interesting where they mentioned that the e-book edition would be preloaded on a "upcoming and unannounced Sony Reader". This could be an interesting development. Not the Harry Potter version of a new Sony reader, but the fact that the publisher is bypassing existing retail channels and will sell the e-books directly from its own site. Should be interesting to see how this plays out,