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When I created my husband's author website, I tried to keep it simple. There are multiple pages (book description, author bio, free sample download, and a purchase page with direct links), but I think they tie together nicely and there is a prominent "menu" on each page.
I've been to some authors' websites where I couldn't figure out where to find what I was looking for, including where to purchase their book. That's irritating. And I don't like flash.
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