Quote:
Originally Posted by afa
Why else, then, would Coke and Pepsi still spend millions and millions of dollars every year on marketing? Is there anyone in the world who isn't 'aware' of these brands? I agree that plenty of people (like you and me) would not really be swayed by a smooth ad or three, or by a nifty promotional campaign, even; but I'm sure there are plenty of people who would be.
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Because it works...it teaches your brain over the years that you like their brand better.
(study on influence of knowing the brand of Coke and Pepsi on your brain...including getting people to flip-flop their preference):
http://health.usnews.com/usnews/heal.../hb041025b.htm