Over in the land of the rising sun, visitors of the
Display 2008 Expo this week have a chance to marvel at the latest advances in e-paper technologies. TechRadar's Mark Lytle
reports about a plethora of new e-paper panels by manufacturers like PVI. He also chatted with a Fujitsu Frontech representative about their much-hyped
FLEPia device (which has a color screen based on cholesteric LCD layers).
Quote:
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According to Utsumi Kiyoshi, retail director at Fujitsu Frontech, there has been one major hurdle all along. He told us: "Cost is still a problem – we can deliver samples of the 8-inch FLEPia, but that still costs ¥200,000 for two (£1,000). We aim to get that down to ¥40,000 (£200) each by the time we actually sell it."
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Sounds like a catch-22 situation. People won't buy that thing before its price goes down; the price won't go down unless more people will buy it.
Btw, Mark, it's not the "Sony Libirie e-book", but probably the Sony Portable Reader you've seen on the expo.
Related:
PVI to double E Ink panel capacity - will it help to meet Kindle demand?