Thread: How Aunt Ammy Gets Her Free Lunch
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Old 08-22-2011, 09:07 PM   #6
anamardoll
Chasing Butterflies
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Quote:
Originally Posted by j.p.s View Post
The full title is:
"How Aunt Ammy Gets Her Free Lunch: A Study of the Top-Thousand Customer Reviewers at Amazon.com."

So I think that they are pretty up front and specific on that aspect.
Ah, thank you. (I can't access ANYTHING at work, it seems. Except Mobile Reads, thank goodness!)

I'm not terribly surprised that a majority of 15% of the top-thousand they could survey are middle-aged, male, educated, and presumably middle- or upper-class.

The review system depends a lot on getting a LOT of reviews out there and quite a few of the top reviewers got there on electronics reviews -- you do have to have a tidy disposable income in order to sample and review a lot of electronics. (Look at me: I have 4 eReaders. Spoiled much?)
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