Thread: How Aunt Ammy Gets Her Free Lunch
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Old 08-22-2011, 05:00 PM   #4
anamardoll
Chasing Butterflies
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Quote:
Originally Posted by L.J. Sellers View Post
(If there's another thread for this, I apologize. I haven't seen it. )

This is the title of a detailed report of a study of 166 of Amazon's top reviewers, which are typically male, middle-aged, and educated. The report also has some interesting background information about Amazon.

http://www.freelunch.me/filecabinet
I can't access the article at work, but it's worth pointing out that I'm #106 at Amazon in their reviewer ranking scale and I only fit one of those three descriptions.

MOST of Amazon reviewers are relatively anonymous. I'm skeptical that they were able to collect demographic information for 166 "top reviewers" unless they're pulling from a big pool like the "top 1000".
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