[RockdaMan]

Thanks LJ!

I'm still reading through it, but I'm stunned...STUNNED...to see that Amazon has patented the Online Customer Review.

Edit: Also interesting -->

"70% of our respondents are male and 30% female. Given that surveys consistently show
women read more books than men, the predominance of male reviewers is highly significant."

"people who have plenty of time on their hands, namely retirees, feature prominently. 11% of our respondents describe themselves as retirees. Many of them say that reviewing for Amazon is a fulfilling retirement hobby. As one told us, “It’s a good hobby for an old retired geezer”. Clearly writing reviews is a satisfying new hobby for some retirees (several of the retirees were also retired writers and professors). Again this is a finding with some potential significance. If the predominant age profile of the reviewers is very different to the young consumers who are assumed to populate eshopping, then the experiences of significant numbers of the Amazon product reviewers are liable to be out of sync with the majority population of shoppers. For instance, it seems likely that retirees would have very different shopping habits and purchasing requirements than the rest of the population."

"90% of our respondents are located in the US and the rest are distributed between a range of countries including Australia, Canada, England, Germany, Guyana, Israel, Malaysia, South Africa, the Netherlands, and Japan. Most of these countries are English-speaking countries or ones with a high level of English fluency."