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Old 08-21-2011, 04:36 PM   #114
RockdaMan
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Join Date: Oct 2010
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Quote:
Originally Posted by tubemonkey View Post
They are too. Where's Apple's $250 netbook?
Answer:

Quote:
"What we want to do is deliver an increasing level of value to these customers, but there are some customers which we choose not to serve. We don't know how to make a $500 computer that's not a piece of junk; our DNA will not let us do that. We've seen great success by focusing on certain segments of the market and not trying to be everything to everybody, and you can expect us to stick with that winning strategy."
http://news.cnet.com/8301-13579_3-10...#ixzz1VhJnfOoR



Quote:
Why Apple Leaves Low-End Computers to the Competition

While competitors such as Hewlett-Packard (HPQ), Acer, and Dell (DELL) sell vast volumes of $500 laptops that yield razor-thin profit margins, Apple—whose cheapest MacBook sells for $999—is raking in the lion's share of the industry's profits.

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Apple also disdains the mass marketers' credo that there should be a product tailored to every taste. HP's U.S. online store offers 35 different laptop models, from a $300 netbook to $1,300-plus monster with an 18.4-in. display, each of which is available in multiple configurations. Apple offers just five laptops, and the options for configuring them are limited to disk size, amount of memory, and sometimes processor speed.

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the philosophy still works, and, happily, Apple is unlikely to outgrow it.
http://www.businessweek.com/magazine...6000345421.htm
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