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Interactive ebooks tend to be more like apps--they often have multimedia elements (video and/or sound) and user-specific settings. (Fonts, backgrounds, page layout, etc.)
I don't think many of the mobileread regulars are much concerned with interactive ebooks; most of us are a lot more focused on clean, useful text in a format that works on whatever device we have. Interactive ebooks are often device-specific. Still, I hope dendeke finds what he's looking for; I'm in favor of more quality ebooks being released, even if some of them are in formats I'm not interested in.
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