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One (important) difference between the Gutenberg freebies and the ebookstore freebies is that there's no rush to download from Gutenberg. The books will be there when you want them. So there's no need to clutter up your device with them.
On the other hand, you know you need to grab the copyrighted freebies NOW. The price can only go up. But donwloading a slew of books because you might want to read them, someday, is silly. There's always a deal.
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