I ended up calling again this morning, since I was definitely not on board with paying for something that's under warranty and I was determined to wring an explanation out of Sony. After asking several times (nicely but pointedly) how a hardware-only exchange was NOT covered under the 1-year warranty, and after getting several replies that fell well short of any kind of answer, the rep told me he might be able to get me a "discount" to make it a no-cost transaction. Long story short, he came through with the "discount" and now I'm waiting for e-mailed instructions on how to send in my broken reader. Once they receive my reader, they'll ship out the warranty replacement.
Glad I pursued it. I'm sure Sony counts on most folks just griping as they hand over their money.
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