Quote:
Originally Posted by jocampo
Let's take for example the Mac air, the $999.99 model. Do you really think that 1k is a fair price for that netbook? Or, in other words, can that price be lower, without affecting Apple's profitability, so more consumers and users can buy?
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Possibly not - re. Intel's UltraBook spec...
"Intel’s pushing hard for sub-$1,000 price tags, which just happens to be the price of a MacBook Air. However, it seems that Ultrabook manufacturers are finding that hard to achieve: DigiTimes reports that the Bill of Materials, the total cost of building an Ultrabook, will be more than $700 – and there are software licenses on top of that.
Manufacturers are already demanding Intel cuts its prices or subsidises their efforts. Intel points out that as sales go up, prices will drop. We’re taking that to mean that the typical Ultrabook price won’t be sub-$1,000 for a while..."
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