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Apple computers are expensive, so please keep that in mind. Not all people have over of 1k in order to spend on one. They are also backed up by a great marketing strategy. Not all Apple products are gold. Take for example Lion Os. Has been a real pain! Lot of bugs, people started to compare that to Microsoft Millennium or Vista disaster.
Now, with around 300 bucks you can buy a PC that later you can install Linux on it. They come with lot of ports and basically is easy to customize with little or no investment.
The issue is that people want good and low prices with good quality. When you are a big company and PCs are your smallest or less important market, it is not giving lot of revenue, then it is better to stop investing and move one.
Apple does not make servers or is into the services area. They sell consumer products, and are good on that, or have been.
It is going to be interesting how Apple will react to current USA market situation on 2012, because the slow market and bad economy is a reality and their prices are really high.
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