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Old 08-19-2011, 07:54 AM   #42
Anke Wehner
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Posts: 249
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Join Date: Jan 2011
Location: Germany
Device: PRS-650
Agreeing with Harper Kignsley... I'm taken with *simple* website designs, but that olive green strikes me as ugly.

The page with your ebooks absolutely NEEDS more information about those books - at least the equivalent of a backcover blurb. Better a link to a sample chapter. I like that you offer several different formats, but I would recommend you include (Kindle compatible) to the "mobi" label, and that you include links to the Smashwords and Amazon pages (and maybe a few more) - some people might rather buy from a shop they are already signed up to than pay you directly (not wanting you to get their mail address from paypal, for example).

One page per book is a good idea, too, though I'd personally favour a "blurb, sample chapter, buy links", rather than "testimonials". I don't trust testimonials, they are too often made up.

Integrate the blog with the rest of the website, rather than having it separate, with no link from one to the other. If someone, say, finds that one blog posts of yours while googling "Dubrovnik", that doesn't do you any good book-wise. With the navigation including links to your ebook page (and with luck), there's at least a chance a random visitor has a look, which might lead to a sale.

Regarding Twitter: Hardly anyone is interested in accounts whose owner does nothing but promote their own product or content. Post links to articles you read and found interesting, retweet interesting things other people posted, interact with the people you follow. It's really more about networking/making connections, than an advertising billboard.
You could try following GoblinWriter there, she posts about her ideas about ebook promotion, too.
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