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I would argue that the escapism for many, with regards to action novels, is being able to step into the shoes of someone who is winning against the real threats of the modern world. Making it exciting, fast paced and filled with technology only makes it more appealing. Have a look at the popularity of Tom Clancy and his novels, films and games.
The premise of my series, PRIMAL, is that a team of former military step outside the boundaries of nations and corporations to bring a little justice to the world. It's a concept that resonates with young men who love the idea of taking the fight to the rich, powerful and untouchable.
Vampires and other Urban Fantasy is definitely a market aimed squarely at young women, not saying others can't enjoy them. Like Matt Reilly I want to bring guys back to reading and give them something they can connect with.
Jack
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