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Originally Posted by Hellmark
The most recent study I've seen shows that world wide the Kindle has a 48% market share.[/URL] Basically if you're exclusive kindle, you're telling every other prospective buyer that you're not willing to accept their money.
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Let's say that there are two ebook buyers in the whole world.
If they both buy a book from Amazon and one of them also buys from somewhere else, then Amazon have a 66% market share, but 100% percent of the customers.
In other words, even if that 48% is correct, we know many people buy from Amazon AND other places as well, so Amazon may have far more than 48% of ebook buyers as their customers. (Or there could be just one guy buying 48% of all the ebooks from Amazon.....)
And in any case, you are mistaken: Amazon will happily take anyone's money...they can read their Kindle books in the cloud viewer, or on their computer, or Android device, or iThing. Amazon will even happily take their money and give them a Kindle to read on.
What Amazon is discouraging, is for someone to buy a competing device (which is most likely integrated with a competing ebook store), and by all market accounts, their strategy has worked brilliantly. Again, they seriously seem to not need business advice from us.
Some choose to not be Amazon customers for various reasons...they want another stores device, or the insist on ePub or they think Amazon is evil, but the anti-monopoly types should rejoice in the fact that people can choose to utterly lock themselves out of Amazon if they want to.